Our vision is very simple – we aim to deliver outstanding care to each and every one of residents, all day and every day. This aspiration – and everything we do as a company – is underpinned by our values of Care, Family, Honesty and Commitment. Strong and consistent relationships between our managers, staff, residents, relatives and our professional colleagues, as well as trust, mutual respect and a focus on dignity, enable us to deliver the very high standard of care that our residents have every right to expect from us.


It may seem obvious but we are committed to offering care with compassion rather than simply performing tasks out of a sense of duty. We want our residents to feel safe, respected, comfortable and be able to maintain their sense of dignity. When going about our daily duties a good mindset to have is “Would I feel comfortable receiving care in this way? How would I want my mum/dad/gran treated in this situation”.


Within our home (and beyond) we care for each other, offering support, tolerance and warmth. We embrace everyone as part of our family, and it really doesn’t matter if they are a resident or a relative, a colleague, neighbour or someone else from our local community. Just like a close and loving family, we try to ensure that everyone feels included in a way that is both comforting and reassuring.


We believe in doing the right thing, even though it’s not always the easiest option, and being brave enough to stand up and be honest and transparent about our actions. We encourage open dialogue, sharing stories and anecdotes to empower everyone in our ‘family’ – staff, residents and their loved ones – to communicate with courage and integrity.


We are committed and passionate in our daily interactions. We are dedicated to delivering exceptional care within a safe and reassuring environment for our residents, taking the time to support their family and friends too. We always make the extra effort and take pride in going above and beyond ‘ordinary’ for each member of our ‘family’.